A New Model Railroad Magazine

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Here’s more trouble for the USPS, a magazine that doesn’t circulate as paper but as digits. The current issue of Model Railroad Hobbyist Magazine is online. I knew nothing about this until I saw a link in a Yahoo group, meaning this magazine builds its circulation virally. Judging by the number of advertisers, it looks like it can be a profitable way to publish. It has features that no print magazine can offer. Instant access to online videos, reader feedback published serially, and direct links to advertisers Web sites make reading an interactive experience. I wonder if those railroad publishers in Wisconsin are paying attention?

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